Wednesday, 14 March 2018


Let me share a bit of fanciful imagery with you.

I’m sitting here wishing I had a large teaspoon. A really large teaspoon. One with a long handle. A very, very long handle. So long that I could reach the clouds above London, letting me stir them like the cream in my coffee. They look creamy you see. They do look so inviting. Swirling away above me all creamy and soft. Or maybe it’s my brain that’s getting creamy and soft!

Okay then, what is the point of all this? Dreams. That’s my point. Dreams.

In 1949 Richard Rodgers and Oscar Hammerstein II wrote the highly successful musical ‘South Pacific’, which included the popular song ‘Happy Talk’. Some of the words are as fanciful as mine. For example, ‘Talk about a star looking like a toy, peeking through the branches of a tree. Talk about a girl, talk about a boy, counting all the ripples on the sea’. However one line for me is poignant: ‘You gotta have a dream, if you don't have a dream, how you gonna have a dream come true?

So I’m putting that question to you, ‘how you gonna have a dream come true?’

I remember some years ago passionately delivering a well-known line from Shakespeare’s ‘Scottish play’, “Is this a dagger which I see before me, the handle toward my hand? Come, let me clutch thee”. “No” said my wife, “It’s the bread knife. Now sit down and finish your Cornflakes!” Well I guess it’s all a matter of how you look at things. So how then do you look at your dreams? 

Do you see dreams as wasteful wanderings of the mind, or do you re-frame your dreams as strategic visions? “Vision, mission and objectives” I tell my Business Strategy students. A company should first have a strategic vision of the future, then create a mission statement which strategically unifies the workforce, and then set the strategic objectives which will turn the vision in to reality, delivering strategic success. 

Dreams. Visions. Strategies.

I’m sure you have many dreams, strategic dreams. At the ECBM our passion is to contribute to making these dreams come true. Now if you’ll excuse me, my coffee is getting cold. "Has anyone seen the cream?”
Image result for dreams

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